IKEA keeps trying to get new clients and launch new product lines by having partnerships set up with various celebrities. The latest one is with Virgil Abloh, a creative designer, trained architect and DJ. He is also the founder of Off-White, an Italy based fashion label. That brand is known for creating products and art that is reflecting the political and cultural climate of the time.
IKEA is now focused on minimalism. It wants to launch various space-saving items, collections aimed towards micro-living and much more. The new collection that is created with Abloh is definitely something that should not be a surprise. Abloh declared in a statement for the IKEA official website:
“We’re in a moment where IKEA is transcending, and people are bringing this do it yourself culture to the blue bag. What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of Off-White as it’s IKEA.”
One main focus is to create a design that is good for the current generation that buys the very first real furniture items. In most cases people buy in the environment of their parents so furniture buying is not considered. When moving alone the choice is to be made. This is the market that IKEA is now going after.
Abloh and IKEA are partnering for a furniture collection that is to be launched in 2019. It will surely be fashionable and inexpensive, with furniture being built based on specific tastes, budgets and needs for the young adults, the Millennials.
